services
feedback
BASICally
Resources
creativity
portrait
Mikkel, the daily workhorse
Having started as Art Directors Assistant in 1987, Mikkel was accepted at The Graphical College of Copenhagen (800 applicants, 200 tested, 20 accepted) from which he graduated 1990. He started at Grey Advertising Copenhagen as Art Directors Assistant with responsibility of implementing Desktop Publishing in the creative Department and left the company in 1996, to start his own Ad agency with 4 equal partners. In year 2000 Polariz was founded.
Unlike his competitive nature, Mikkel recent award shows and other selfapplauding advertising hype, but have participated in various jurys and i.e. won a 'Stevie Award' in 2004 from American Business Awards for 'Best magazine campaign 2004' - headed by Donald Trump :-) - on behalf of the client Scientific Atlanta. Enthusiastic about his craftmanship and always eager to share knowledge and experiences, Mikkel has been teaching his skills to both fellow colleagues at Reklameskolen for 10 years (responsible for several courses), IAA and various companies' own clients on marketing and communication matters.
In his private life Mikkel is an enthusiastic racing yachtsman (World Championships and National Titles as skipper and helmsman among the merits) although the time spent on the water is somehow challenged by his many other obligations, such as being husband to Maj-Britt and dad for Pelle Hvidbjørn (2000), Karen Aslaug (2002) and Viggo Saxbjørn (2005). In the wintertime you will find him exploring the steep and bumpy slopes of Scandinavia and the Alps, preferrebly St. Anton, Espace Killy or 3 Vallees, occasionally dropping with the AK Rockets from a Bell 407 helicopter in Canadas snowpacked backcountries.
Born 1967. Married 1999 to Maj-Britt, 3 Children, one dog. A passionate sailor, skier and New England Patriots fan.

Musical preferences within new jazz, fusion, funk and drum'n'bass.

Art Director, Graphic-, Industrial- and Typographical Designer. Worked in advertising for almost 30 years. Has worked with most type of clients and branches. Inventor and entrepreneur (recently established 2 companies selling plastic fittings worldwide).

Very fond of new communication technologies
LOGOS, VISUAL IDENTITIES • BROCHURES • WEBSITES • ILLUSTRATIONS • BOOKS • PACKAGING
GUI DESIGN • LANDING PAGES • E-COMMERCE • STRATEGY • COMPLEX @-PLATFORMS
CONCEPT DEVELOPMENT • BRANDING • CAMPAIGNINg • GUERILLA ACTIVITY • EVENTS
Idea'n'concept development • 3d design • Plast injection moulding • production
STRATEGY • SPARRING • COACHING • PROJECT MANAGEMENT • EXTERNAL MARKETING ASSISTANCE