Being creative is to evolve 'outside the envelope' with existing resources.
It is to be open-minded to possibilities - including those who do not fall close to the 'standard'. To be able to break conventions build up through times and still do it in compliance with the goals and strategies within the company. Creativity is a mindset and not just a craft for the chosen fews. It's everybodys business...

For Polariz, creative communication has little to do with visually expressing wildness, youth and trendyness.
It is about telling a story about the company or delivering a message in a way, that can pass by the information filters in our minds. True creativity is a password to peoples attention and when coordinated creative communication succeed, it creates a credible and attractive image of the company whereever you go, whatever said and however percieved.

"When the heart and the mind is in conflict, the heart wil always win..." Leon Nordin