Graphic design is basically considered the art of visual expression - dressing up!
In corporate terms giving a company and its products a ‘personality’, documenting the soul of the company. The purpose is to make each companys profile, products or activities more distinct and thereby give the surroundings the best possible impression which leads to better business, stakeholder relations, company pride and intercompany team spirit.
It's not that different from how you feel as a person... Show who you are! You can check out the gallery here >
in general Graphic Design in general is mostly regarded as a craft, but just like in advertising, a company has to use their visual expressions - whereever - to be able to communicate its values, both internally as well as externally. Polariz offers services on any tasks i.e. Packaging, Visual Identity, Annual Reports, Books, Signage etc.
Visual Identity is usually a discipline referred to within the craft of graphic design. In Polariz terms it is a specialty in its own, since development and maintainance involves a strategic and business aspect, which should involve the top management of a company. Visual Identity is about 'dressing up' the company for tomorrows challenges and should be in full compliance with the strategies of the company.
What a typographer can do to readability, is what a retail designers do for guiding the customers patterns way through stores and can have an immense impact on the sales. Whether it is space management og decoration, this discipline can never have enough focus for companies in the retail business. Polariz cooperates with Copenhagen based Glahn & Jäpelt.
The way you present your company at conferences or exhibits will have a major impact on the future perception of a company. Organising and presenting is a considerable task which involves many aspects before designing the actual stand. Both strategic and communicative issues have to be dealt with and Polariz can enter in all phases of a project from planning to production and handling.